Tourism Memory Characteristics Scale: Development and Validation

Recall of tourism experiences is a decisive factor in tourists’ future behavior and decision making when choosing destinations. Understanding the phenomenology memory can enable organizations to enter more competitive marketplace. Although extensive literature has addressed how provide memorable experiences, limited studies have focused on autobiographical memories associated with these experiences. This research employed rigorous scale development procedures establish Tourism Memory Characteristics Scale (TMCS). Findings point seven-dimension consisting accessibility, trip details, vividness, sensory valence, emotional intensity, sharing. characteristics were found support scale’s dimensional structure, validity, reliability. It was also that influences revisit intention word mouth. Results present opportunities for capture fundamental their products by using TMCS.